Customer Experience Masterclass with Matt Watkinson
In partnership with AWS, we’re bringing Matt Watkinson, the award-winning authority on customer experience to Aotearoa.
Background
In partnership with AWS, we're bringing Matt Watkinson, the award-winning authority on customer experience (CX) to Aotearoa.
A remarkable CX is critical to the sustained growth of any business. A positive CX promotes loyalty, helps you retain customers, and encourages brand advocacy.
Matt is a leading authority on CX. He’s a designer and consultant who helps businesses get their CX right. The author of The Ten Principles Behind Great Customer Experiences, The Grid and Mastering Uncertainty (available later this year), Matt is a popular keynote speaker for global organisations including American Express, ARM, Bupa, the FBI, HSBC, IBM, Ogilvy, Salesforce, VW – you get the idea.
Successful customer experience initiatives achieve three things: A greater perception of value for customers, commercial results for the business, and greater distinctiveness for the brand. Yet many CX programs fail to deliver any of these outcomes, let alone all three.
This masterclass will help you be the exception to the rule, providing pragmatic advice on how to structure and execute CX programs that deliver real-world results, whatever shape or size your business.
CX workshop
Customer Experience - From Vision to Victory
Thursday, 14 July 2022
1pm to 5pm
Location: Auckland CBD (venue TBC)
Aimed at business leaders, this workshop is all about how do you make sure your CX initiatives create the most value for your customers, business and brand?
In this interactive workshop, Matt Watkinson will guide you through the 10 most important questions organisations must answer to set their CX programs up for success, showing you exactly how to formulate a strategy and roadmap that has clear priorities, and can deliver high-impact results in the real-world. Not to be missed!
About Matt Watkinson
Matt is co-founder and CEO of Methodical and an internationally renowned author, speaker and consultant on customer experience and business strategy, speaking at events for the likes of Salesforce, American Express, and the FBI. His first book, The Ten Principles Behind Great Customer Experiences, won CMI’s Management Book of the Year, becoming the only book on its topic to win a major award, and his second book, The Grid, was shortlisted for 2019’s Management Book of the Year. He has been cited by the world’s top research firms and is also a Senior Visiting Fellow at Cass Business School, London.
Learn more about Matt by visiting his website here.
